Natural, or Organic, Search Engine Optimization (SEO). It's a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.
Why is SEO important?
Reasons:
* 36% of searchers attribute top organic position with brand quality
* 60% to 70% of all search traffic comes from organic listings
* 90% of organic search traffic is driven from the top five listings
* 62% of searchers view only one page of results before clicking (Jupiter Research)
* Having the No. 1 listing in both organic and paid search can increase click rates by three times
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