Common SEO Techniques | Search Engine Optimization Tips

SEO can be performed site wide but the way we do this is by using the same SEO techniques on each page one at a time. So although it is common to say a website is search engine optimised in fact we mean that each page of the website is search optimised. Okay, so it should be clear now that SEO for your website is vital for your websites success online. Now, the question is how do we start optimizing a website? As there are so many SEO techniques that we could implement I take you through the three that are generally considered the most important by SEO experts.

Identifying Keywords and Key phrases

This step sets the scene for the web page to optimise. We need to do some research using keyword tools, like Google Adwords and Overture Inventory keyword tools. Using these two tools we can input our main term used on the current page we are trying to optimise. We should record the results from these and then order by search volume. We then weed out any irrelevant terms and are left with a list of highly searched and highly relevant terms to this page.

Titles

It is common opinion among SEO professionals that the Title of a webpage is THE single most important SEO aspect of a webpage. The title of the webpage is the first thing a search engine views and tries to interpret. It is important to ensure that the title is unique across your whole website and that it is highly related and relevant to the content of the webpage. We like to use between 4-10 words in the title tag

Duplicating Web Page Content

Often websites reproduce information that is copied from other websites. This is a very bad thing to do and search engines are so smart now that they check to duplicated content both within the same website and across all websites pages within their index. It is very important to ensure your website has unique content across the whole Internet. You can write unique articles or how to’s or you can find someone who will write unique content for you. If you currently find that a lot of your pages are listed in the supplemental index on Google then making sure the titles, descriptions, meta keywords and all of your on page content is unique is how you would pull them out of the supplemental index.

This brings us to the end of the Introduction to Search Engine Optimization. I Hope that you must have understood the techniques of SEO and may be on track to Search Engine Optimization.